Credit cards expire. 👎 It's a reality that all recurring donation programs must face.

When a Subscription's recurring donation payment fails for any reason, the donor will automatically receive an email with a link to update their payment method. We've made the link to this payment updater page available with a merge tag that can be used within the Expiring Recurring Donor email campaign. This enables your supporters to update their payment method BEFORE they miss a payment.

WHO receives the email campaign? 

Any recurring supporter whose credit card will expire within 60 days will be entered into this email campaign. The campaign is a DRIP, which means as soon as the supporter updates their Payment Method successfully, they will be removed from the campaign and no longer receive the emails. 

WHAT emails are sent?

There are 5 emails that can send. You can toggle on all the emails or only the ones you want to use. We suggest using them all!

  • 60 DAYS before a card expires
  • 30 DAYS before a card expires
  • 15 DAYS before a card expires
  • THE DAY a card expires
  • 2 DAYS AFTER a card expires

Read more about how to edit an individual email here

HOW do supporters update their expiring Payment Methods?

When a recurring donation payment fails, the donor will receive an email with a link to a page where they can update the Payment Method associated with that Subscription.

A Supporter CAN NOT edit the amount, frequency, or other details of their donation - they can only update their Payment Method from this page.

By including the Payment Method Updater Link merge tag in these emails - you'll provide access for donors to update their Payment Methods before they miss a donation.

✏️ Example Content! 

30 DAYS from a Card Expiring

  • Give a friendly notice that the recurring supporter's card will expire soon. Keep in mind, you might be the first person to notify this person about the expiring card, so you'll want to make sure you're friendly 😊

Hi *|donor:first_name|*, We just wanted to give you a friendly notice that the card you use to make your recurring donations is going to expire very soon! If your card expires we will stop receiving your support which has been absolutely vital to our mission. Please update your card information before we lose your support! To update your recurring donation payment method, click below. Thank you!

< insert button with merge tag as the link:  *|subscription:update_payment_url|*

15 DAYS from a Card Expiring

  • Now things are getting a little more serious. Let your supporters know that next month they will miss their donation. Be sure to communicate how this will adversely affect your work.

*|donor:first_name|*, Your recurring donations will end very soon because your card is about to expire. In 15 days, your support will abruptly stop. Our programs will stop receiving the vital support you've been able to provide so far. Please update your card today. To update your recurring subscription with a new card, click below. Thank you!

< insert button with merge tag as the link:  *|subscription:update_payment_url|*

2 DAYS AFTER a Card Expires

  • It's official. The supporter's card is now expired and will not work anywhere. Bummer.

*|donor:first_name|*, Your recurring donations have ended because your card is expired. It's crucial that you update your credit card today if you want to remain a part of our work and mission. To update your recurring subscription with a new payment method, click below. Thank you!

< insert button with merge tag as the link:  *|subscription:update_payment_url|*

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