Funraise's data merge tags can be used to personalize emails and SMS messages sent with Funraise.
How merge tags work
Merge data is context-specific. This means merge tags are only designed to work in certain emails. Contexts are detailed below.
Merge tags can be used in email bodies, subject lines, button links, and SMS messages.
In most cases, merge data in a test email will use a default supporter with example data.
Merge tags are not supported in Ticket Order emails at this time.
Dates
Contexts
All emails and SMS messages
Tags
*|fr:day|*- current day of the month: "21"*|fr:month|*- current month of the year: "3"*|fr:year|*- current year: "2020"*|fr:last_year|*- last year: "2019"
Organization data
Contexts
All emails and SMS messages
Tags
*|organization:name|*- your organization name: "Red Cross"*|organization:address|*- your organization address*|organization:tax_id|*- your Tax Id number*|organization:website_url|*- your organization website
Supporter data
Contexts
All emails and SMS messages
Tags
*|donor:first_name|*- donor's first name: "Mark"*|donor:last_name|*- donor's last name: "Twain"*|donor:name|*- If the donor is an individual, their first and last name will show: "Mark Twain". If the donor is any institution category other than individual, the institution name will show: "Twain Enterprises".*|donor:salutation|*- (Beta) for individual donors, salutation returns the donor's full name with a prefix or suffix if it exists: "Ms. Franny Fundraiser III". For institution types other than individual, the institution name will be returned.*|donor:email|*- donor's email: "mark@example.com"*|donor:address|*- donor's primary street address: "123 Mango Street"*|donor:city|*- donor's primary city: "Los Angeles"*|donor:state|*- donor's primary state: "California"*|donor:postal_code|*- donor's primary postal code: "90210"*|donor:country|*- donor's primary country: "United States"*|donor:institution_name|*- institution name: "First Methodist Church"*|donor:last_donation_amount|*- amount of donor's last donation: "$45.00"*|donor:total_donation_amount|*- total historic amount: "$500.00"*|donor:last_year_donation_total|*- total amount last year: "$250.00"*|donor:last_year_donations|*- html table of the donor's donations last year
Transaction data
Contexts
Tags
*|donation:amount|*- amount of the donation that triggered the email: "$75.00"*|donation:donor_name_or_anonymous|*- donor name or anonymous: "Debbie Donor"*|donation:comment|*- text of comment from donor.*|donation:id|* - numeric unique identifier: "12345"*|donation:name|*- sequential donation number*|donation:form_name|*- the giving form associated with the transaction.*|donation:allocation_name|*- allocation associated with the transaction.*|donation:frequency|*- for example, "One Time" or "Monthly".
⚠️ Please note: If you are using merge tags to send a donor's information to a fundraiser, you are responsible for ensuring anonymity is protected by using *|donation:donor_name_or_anonymous|*
P2P Fundraiser data
Contexts
Tags
Fundraiser Info
*|page:fundraiser_first_name|*- fundraiser name: "Freddie"*|page:fundraiser_last_name|*- fundraiser last name: "Fritz"*|page:fundraiser_name|*- fundraiser full name: "Freddie Fritz"*|page:fundraiser_institution_name|*- fundraiser's team name*|page:fundraiser_email|*- fundraiser email address*|page:appeal|*- fundraiser appeal text*|page:fundraiser_profile_image|*- URL of fundraiser profile image
Fundraiser Progress
*|page:goal_amount|*- fundraiser's goal: "$100.00"*|page:goal_raised|*- fundraiser's amount raised: "$50.00"*|page:goal_progress|*- percentage of goal progress: "25"*|page:goal_donor_count|*- number of donors to page: "4"*|page:goal_donation_count|*- number of donations to page: "5"
Fundraiser & Campaign URLs
*|page:url|*- fundraiser's page URL*|page:url_settings|*- fundraiser settings page URL*|page:url_campaign|*- campaign homepage URL*|page:url_fundraisers|*- URL of all fundraisers search page*|page:url_teams|*- URL of all teams search page
The following merge tag can only be used in the Fundraiser Comment Notification Email which is sent to a donor when the fundraiser comments on their donation.
*|comment:text|*- text of the fundraiser's comment
Subscription data
Contexts
Tags
*|subscription:update_payment_url|*- secure link to payment method updater page*|subscription:amount|*- displays the recurring donation amount associated with the expiring payment method