Merge data is context-specific. This means merge tags are only designed to work in certain emails. Contexts are detailed below.

Merge tags can be used in email bodies, subject lines, button links, and SMS messages.

In most cases, merge data in a test email will use a placeholder supporter with example data.

All emails and SMS messages

*|fr:day|*  - current day of the month: "21"

*|fr:month|*   - current month of the year: "3"

*|fr:year|*  - current year: "2020"

*|fr:last_year|*  - last year:  "2019"

All emails and SMS messages

*|organization:name|*  - your organization name: "Global Good"

*|organization:address|*   - your organization address

*|organization:tax_id|*  - your Tax Id number

*|organization:website_url|*  - your organization website

All emails and SMS messages

*|donor:first_name|* - donor's first name: "Mark"

*|donor:last_name|* - donor's last name: "Twain"

*|donor:name|* - if the donor is an individual, their first and last name will show: "Mark Twain". If the donor is any institution category other than individual, the institution name will show: "Twain Enterprises".

*|donor:salutation|* - for individual donors, salutation returns the donor's full name with a prefix or suffix if it exists: "Ms. Franny Fundraiser III". For institution types other than individual, the institution name will be returned.

*|donor:email|* - donor's email: "mark@example.com"

*|donor:address|* - donor's primary street address: "123 Mango Street"

*|donor:city|* - donor's primary city: "Los Angeles"

*|donor:state|* - donor's primary state: "California"

*|donor:postal_code|* - donor's primary postal code: "90210"

*|donor:country|* - donor's primary country: "United States"

*|donor:institution_name|* - institution name: "First Methodist Church"

*|donor:last_donation_amount|* - amount of donor's last donation: "$45.00"

*|donor:total_donation_amount|* - total historic amount: "$500.00"

*|donor:last_year_donation_total|* - total amount last year: "$250.00"

*|donor:last_year_donations|* - html table of the donor's donations last year

Donation receipts

Fundraiser Donation Notification

Blast emails to Transactions

*|donation:amount|* - amount of the donation that triggered the email: "$75.00"

*|donation:donor_name_or_anonymous|* - donor name or anonymous: "Debbie Donor"

*|donation:comment|* - text of comment from donor.

*|donation:id|* - numeric unique identifier: "12345"

*|donation:name|* - sequential donation number

*|donation:form_name|* - the giving form associated with the transaction.

*|donation:allocation_name|* - allocation associated with the transaction.

*|donation:frequency|* - for example, "One Time" or "Monthly".

P2P Notifications

Blast emails to Fundraisers

*|page:fundraiser_first_name|*  - fundraiser name: "Freddie"

*|page:fundraiser_last_name|*   - fundraiser last name: "Fritz"

*|page:fundraiser_name|*  - fundraiser full name:  "Freddie Fritz"

*|page:fundraiser_institution_name|*  - fundraiser's team name

*|page:fundraiser_email|*  - fundraiser email address

*|page:appeal|*   - fundraiser appeal text

*|page:fundraiser_profile_image|*  - URL of fundraiser profile image

*|page:goal_amount|*  - fundraiser's goal: "$100.00"

*|page:goal_raised|*  - fundraiser's amount raised: "$50.00"

*|page:goal_progress|*  - percentage of goal progress: "25"

*|page:goal_donor_count|*  - number of donors to page: "4"

*|page:goal_donation_count|*  - number of donations to page: "5"

*|page:url|*  - fundraiser's page URL

*|page:url_settings|*  - fundraiser settings page URL

*|page:url_campaign|*   - campaign homepage URL

*|page:url_fundraisers|*  - URL of all fundraisers search page

*|page:url_teams|*  - URL of all teams search page

*|comment:text|* - text of the fundraiser's comment

Expiring Recurring Donor Email Campaign

Blast emails to Subscriptions

*|subscription:update_payment_url|* -  secure link to payment method updater page

*|subscription:amount|* - displays the recurring donation amount associated with the expiring payment method

Blast emails to Registrants

*|registration:event_name|* - "Year End Gala"

*|registration:event_location_name|* - "Convention Center"

*|registration:event_address|* - "123 Fun Lane, Los Angeles, CA 90210"

*|registration:event_start_date|* - "11/14/2025 07:30 PM"

*|registration:event_end_date|* - "11/14/2025 07:30 PM"

*|registration:ticket_name|* - "General Admission"

*|registration:questions_answers|* - Table with questions on the left and answers on the right: "What is your T-Shirt size?", "Medium"