What are Soft Credits?
Soft credits are another way to report on the real value of your supporter relationships by accounting for the person who "brought in" this transaction. For example, let's say one of your board member's introduces your organization to their network and brings in a new transaction. Woohoo for active board members!
Although this new transaction was made by a new supporter, it was really inspired by a supporter who you've built trust with by investing in the relationship. It's important to keep track of these types of network connections and relationships because it provides a better report of where transactions actually come from. It's a great idea to report back to "soft credited" supporters with a yearly sum of transactions that they have inspired.
Fundraising is personal and soft credits allow you to track the human side of fundraising.