Why do donors and fundraisers need to opt-in to communications?
Privacy and information rights are a critical component of collecting donor and fundraiser information online. The laws set out by your region, country, or state determine your organization's compliance responsibilities.
Funraise is working to ensure that your organization has the tools you need to remain compliant, no matter where you operate. One major area of compliance is explicit marketing opt-in. In most locations, while sending transaction emails without an Opt-in is acceptable - you must receive permission from your supporters to send them marketing communications - which include email, text messages, or other forms of outgoing communication.
Funraise provides a built-in Opt-in checkbox, present on all Giving Forms and Fundraiser sign-up forms.
Default the marketing Opt-in checkbox
You can default the opt-in checkbox to
true on your Giving Forms (V2) and Fundraiser sign-up forms.
How Funraise emails respect the opt-in setting
Funraise emails that DO respect the marketing opt-in
These email automations will only be delivered to Supporters who have opted-in to marketing communications.
New Donor Welcome
Expiring Recurring Donor
Funraise emails that DO NOT respect the marketing opt-in
These email automations will be delivered to Supporters regardless of their opt-in status.
Subscription Auto-updater Email
Event Ticket Email
Yearly Donation Summary
Opt-in and downstream integrations
Supporters will only be synced with Mailchimp if they are opted-in to email communications.
Supporters will only be synced with Constant Contact if they are opted-in to email communications.
The opt-in status can be mapped to the Contact record in Salesforce.