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Creating Donor Segments in Mailchimp
Creating Donor Segments in Mailchimp

How to use Funraise integration with Mailchimp to create segmented donor lists

Blake Goldstein avatar
Written by Blake Goldstein
Updated over a week ago

This integration may not be included in every Funraise plan.

Funraise sends great donor data to your Mailchimp account through our Mailchimp Integration. Using that data, you can create powerful segmented audiences in Mailchimp to reach out to your donors effectively. You can find instructions for setting up your Funraise Mailchimp integration right here.

Create donor segments in Mailchimp

  1. Go to the Audience you created for the Funraise integration.

2. After you click into your Funraise list, choose "New Segment" as shown below.

3. On the next screen, create your segmented donor lists by choosing from Mailchimp's merge field options. Below is an example that shows a few of the different types of data points that Mailchimp can use to create your perfect list.ย 

4. After you've added the fields you want to your list, click "Preview Segment" at the bottom of the box. It'll take you to a list that looks like this:ย 

5. Finally, choose the "Save as segment" option and choose a name for this segmented list. Be sure to check the "Auto-update" option so that this list will be automatically updated when new donors meet this segment's criteria!ย 

Create as many segmented lists as you like!ย 

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