Credit cards expire 👎. It's a reality that all recurring donation programs must face. Funraise employs several tools to reduce recurring revenue churn due to expiring cards—one of these tools is the Expiring Recurring Donor email campaign.

When a recurring donation payment fails for any reason, the donor will automatically receive a Payment Method Updater Email which lets the donor know their payment has failed and provides a link where the donor can update their payment method.

The goal of the Expiring Recurring Donor email campaign is to alert and enable a donor to update their expiring recurring payment method before a payment fails.

Access the Expiring Recurring Donors email campaign

1. From the side menu > Click Email Campaigns

2. From the email campaign list > Click Expiring Recurring Donor

From here you can activate or deactivate individual emails in this Campaign. Click the title of the email to access the email editor.

Learn more about editing an individual email.

Who receives these emails?

Any recurring donor with a subscription payment method that is set to expire within 60 days will be entered into this email campaign. The campaign is a drip, which means as soon as the supporter updates their Payment Method successfully, they will be removed from the campaign and no longer receive the emails.

What emails are sent?

There are five emails that can be configured and sent. You can toggle on all the emails or only the ones you'd like to use. At this time, you can not add additional emails to the campaign or configure the sending delays.

Emails in this campaign are sent

60 days before a card expires
30 days before a card expires
15 days before a card expires
The day a card expires
2 days after a card expires

How do supporters update their expiring payment methods?

With this email automation, you can send your donors to a Funraise hosted page where they can update their expiring payment method. The link to this page can be added to emails in this automation with the merge tag, *|subscription:update_payment_url|*.

This merge tag will not work in a test preview. This merge tag will only work when the email is automatically sent to a donor.
The payment method update page is hosted by Funraise and is not configurable.

Example Content

The examples below use relevant data merge tags to personalize emails.

Email — 60 days before a card expires

Hi *|donor:first_name|*,

This is a friendly notice that the payment method you use to make recurring donations to *|organization:name|* will expire in 60 days.

Your recurring donation is incredibly important to our mission. Please update your payment method before we lose your much-needed support. Thank you, *|donor:first_name|*!

Please let us know if you have any questions.