This data is represented by a score to assess an individual’s means to give and the inclination to do so. It is based on exact household matches, overall wealth and financial ability. Each P2G score has two digits “#-#”, with each combination meaning a different rating Here's how the scores break down:
1-0, 1-1, 1-2, 1-3, 1-4, 1-5
Extremely well-qualified matches. They are best for major gifts and often warrant a specific strategy to qualify and cultivate. They should receive high end treatment via outreach programs. The second # (other than the 0) represents the giving capacity rating. 5 represents those with lower capacity level.
2-1, 2-2, 2-3, 2-4, 2-5
Qualified matches that have typically matched to above average real estate and possibly another data point. The second # represents the giving capacity rating. 5 represents those with 5 or lower capacity level.
3-1, 3-2, 3-3, 3-4, 3-5, 3-6
The better 3 ratings (3-1, 3-2, and 3-3) indicate approximate matches to data bases that indicate productive givers. The ratings 3-4, 3-5 and 3-6 have fewer matches. 3 rated prospects should not be used for major gift activities without verifying the information.
Typically represent a higher % of the records but generate <5% of the contributions. They have marginal value for even low end direct mail acquisition unless they are qualified through another process, for example a previous giving history. If they are existing donors, they should not be ignored, but lower $ gift expectations. If they are existing donors of the proper age, with an extended giving history, then they should be considered for planned giving for smaller estates. The second # can only be 0.