Learn how to edit an individual automated email here.

This automated email flow is sent to a FUNDRAISER as they make progress towards their goal. 

Up to 4 emails are sent based on individual progress: 25%, 50%, 75%, 100%. If a fundraisers crosses multiple benchmarks, they will only receive the higher benchmark email.

WHY use the Fundraiser Progress Emails? 

As fundraisers receive donations towards their goals, it's important to recognize and celebrate with them. You can set up a donation notification email for each donation they receive, but we also recommend a progress flow. 

Each email recognizes a big step towards goal completion. It's a good idea to create content that is fun and rewarding at these marks. For example offering exclusive deals or content in a 25% email will encourage fundraisers to continue on.

WHO receives the email campaign? 

A fundraiser who makes progress towards their goal and hits specific bench marks will receive this flow. A fundraiser must raise 25% of their goal to begin receiving progress emails, and then they must hit 50%, 75%, and 100% to receive the entire flow. 

WHAT should be included in these emails?

  • Clear campaign branding elements (color, images, etc).
  • Use merge tags to personalize emails.
  • 📸  Include photos in your emails! (Fun GIFs are excellent for these emails).
  • A button with a link to the fundraisers page! (merge tag)
  • Tips and encouragement to keep going.
  • Exclusive content as "rewards" or "incentives"

📝 Example Content! 

EMAIL 1 - 25% of goal reached

Wow *|page:fundraiser_first_name|*!
You've already raised over *|page:goal_progress|*% of your *|page:goal_amount|* goal! Great job! Keep it up : )

Your Impact so far: *|page:goal_raised|*
Share the good news: *|page:url|*

EMAIL 2 - 50% of goal reached

Howdy *|page:fundraiser_first_name|*!
You are halfway to your goal! We can't thank you enough for your commitment. Let us know how we can help you become a champion and reach your goal!

Your Impact so far: *|page:goal_raised|*
Share the good news: *|page:url|*

EMAIL 3 - 75% of goal reached

You are a rock star,  *|page:fundraiser_first_name|*!
You are sooooo close to finishing your goal! You've put in so much work so far, thank you! Don't give up now, you're almost at the finish line. We can do this!

Your Impact so far: *|page:goal_raised|*
Share the good news: *|page:url|*

EMAIL 4 - 100% of goal reached

Congratulations! *|page:fundraiser_first_name|*, you've reached your goal of *|page:goal_amount|*! Wow. We are honored too be working alongside you to fund this important work. We seriously could not do it without you. THANK YOU!

Since you are pretty good at this fundraising thing, why not try increasing your goal and sharing the good news!

Increase your goal from your settings page: *|page:url_settings|*
Share the good news: *|page:url|*

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