Credit cards expire. 👎 It's a reality all recurring donation programs must face. With Funraise, you can create an automatic email campaign to notify donors well in advance of the expiration date. With solid communication and an easy action step for donors, you can update expiring recurring cards without missing a single donation! 

This article covers:

  • WHO receives the emails?
  • WHAT emails are sent?
  • HOW do donors update their expiring cards?
  • Example content!


WHO receives the email campaign? 

Any recurring donor whose credit card will expire within 30 days will be entered into this campaign. The campaign is a DRIP, which means as soon as the donor updates their card successfully, they will be removed from the campaign and no longer receive the emails. 

In your Trends section, you can see a report of expiring recurring donors, which shows recurring donors whose cards will expire within 90 days. You can use this report to see when a donor will be entered into the drip.

We provide the donor information 90 days out because we highly recommend a personal call to the donor first 😊


WHAT emails are sent?

There are 3 emails that can send. You can toggle on all the emails or only the ones you want to use. We suggest using them all!

  • 30 DAYS before a card expires
  • 15 DAYS before a card expires
  • THE DAY a card expires

Read more about how to edit an individual email here.


HOW do donors update their expiring cards?

Each of your emails in this campaign should link to a page where you have a Donation Form CLEARLY placed. Try using a landing page with the form focused. 

When a recurring donor enters a NEW recurring donation on the form it will replace the previous subscription with the expiring card. 

👉 Good to Know! Recurring donors in Funraise can only have ONE recurring subscription at a time. Each time a new recurring donation is created through a donation form, it will REPLACE any current subscription. 


Example Content! 

  • Use a first name merge tag to personalize emails! 
  • The MOST IMPORTANT thing you'll want to include in all these emails is a BUTTON linking to a page with a Donation Form. This is how donors will update their recurring subscription!
  • It's a good idea to provide a phone number your donors can reach you at should they have any questions about their donation.

Try something like this for your campaign content...

30 DAYS from a card expiring

Give a friendly notice that the recurring donor's card will soon expire. Keep in mind, you might be the first person to notify this person about the expiring card, so you'll want to make sure it is friendly and not an alert or an alarm. There is no reason to cause your donors any stress just yet! 

  • Hi *|donor:first_name|*,

    We just wanted to give you a friendly notice that the card you use to make your recurring donations is going to expire very soon! If your card expires we will stop receiving your support which has been absolutely vital to our mission. Please update your card information before we lose your support!

    To update your recurring subscription with a new card, click below and create a new recurring donation through the donation form. It's easy! Thanks!

    < insert button here >

15 DAYS from a card expiring

Now things are getting a little more serious. Let your donors know that next month they will miss their donation. Be sure to communicate how this will adversely affect your work.

  • *|donor:first_name|*,

    Your recurring donations will end very soon because your card is about to expire.

    In 15 days, your support will abruptly stop. Our programs will stop receiving the vital support you've been able to provide so far. Please update your card today.

    To update your recurring subscription with a new card, click below and create a new recurring donation through the donation form. Thank you!

    < insert button here >

THE DAY a card expires

It's official. The donor's card is now expired and will not work anywhere. Bummer. Because this is the last email in this drip, it's your last (automatic) chance to communicate the urgency of an action step. Your programs depend on it!

  • *|donor:first_name|*,

    Your recurring donations have ended because your card is expired. It's crucial that you update your credit card today.

    If you want to remain a part of our work, please take a second to update your card information.

    To update your recurring subscription with a new card, click below and create a new recurring donation through the donation form. Thank you!

    < insert button here > 

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